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About Us

Who We Are

At Strider, we’ve been helping businesses grow since 1994. Over the years, we’ve worked with local businesses, retailers, healthcare providers, legal professionals, ecommerce brands, and non-profits. Now, as a Local Awareness Agency, we focus exclusively on helping businesses thrive in their communities.

We’re more than just marketers—we’re storytellers, strategists, and problem solvers dedicated to making sure your business stands out in a crowded market. Our passion is empowering local businesses to connect with their communities and achieve meaningful growth.

Our Mission

We exist to help local businesses get noticed and succeed. We believe every business has a story worth sharing and a unique role to play in its community. Our mission is to help you tell that story and build a stronger connection with the people who matter most: your customers.

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Our Values

Local First:

We believe in the power of local communities and the businesses that serve them.

Transparency

Honest communication and clear strategies are the foundation of our work

Results-Focused

We measure success by how much we help your business grow.

Customer-Centric

Your goals are our goals. Everything we do is tailored to your needs.

Meet the FOunders

At the heart of Strider are two passionate entrepreneurs who believe in the power of local businesses to shape and strengthen their communities.

Ryan Freeman

With over 30 years of experience in digital marketing, Ryan is a fifth-generation small business owner who understands the challenges and opportunities faced by local businesses. A hands-on leader and strategist, Ryan is committed to helping businesses grow and succeed in meaningful ways. His dedication to innovation and customer-focused solutions has earned Strider a reputation for excellence and trust.

Janis Freeman

As Strider’s co-founder, Janis is known for her exceptional ability to make personal connections and bring teams together. With strong project management skills and a background in sports and lifestyle photography through launching and growing her own business, JFreeman Photos, Janis ensures projects run smoothly and stay true to the client’s vision. Her focus on collaboration and relationship-building is at the core of Strider’s approach to empowering local businesses.

Together, Ryan and Janis lead Strider with a shared mission: to empower local businesses to thrive by creating strategies that resonate and deliver real results.

Why Choose Strider?

Proven Expertise

With decades of experience, we know what it takes to build local awareness.

Tailored Solutions

No cookie-cutter approaches here. Your business is unique, and so is our strategy.

Local Focus

We don’t just optimize your online presence—we help you connect with your community.

Award-Winning Service

From the Bruce Clay International SEO Award to countless client success stories, we’ve built a reputation for excellence.

Our Story

Strider began as a small business helping other small businesses succeed. Over time, we grew alongside our clients, learning what works and adapting to a constantly changing marketing landscape. Today, we’re proud to be a Local Awareness Agency, bringing a fresh approach to helping businesses build their brands and thrive in their communities.
Our journey is rooted in a passion for small businesses and a belief in their importance to the local economy. Whether you’re a startup or an established brand, we’re here to help you write the next chapter of your success story.
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Find out if a Local Awareness plan is right for you.

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